NIKE, Inc.

Beaverton, OR

February 2019 – Present

Social Brand Manager - Global Football, Nike Direct Marketing

• Develop and own the global social strategy for the global football (GFB) category channels, across all social media platforms

• Obsess seamless journeys that bridge the gap between social media and Nike-owned channels

• Serve as a resource and advocate for content created with consumer behavior and platform capabilities in mind

• Identify opportunities to be a better partner with other internal functions, pioneering new ways of working more efficiently and effectively

• Champion new opportunities for the category and company while constantly challenging the boundaries of our capabilities

NIKE, Inc.

Beaverton, OR

August 2018 – February 2019

Specialist - Global Football, Nike Direct Digital Brand Marketing (ETW)

• Contribute to the development of social and content strategy GFB for integrated digital campaigns

• Collaborate with global agency partners through constant communication and alignment for various digital executions

• Drive GFB's Pulse of Football offense through management of the seasonal calendar for all digital channels, including social media

• Lead weekly exchanges with digital brand marketing and category brand partners across our five geographies

• Provide strategic guidance for storytelling across the digital ecosystem in order to optimize the NCX and the role of digital content

NIKE, Inc.

Beaverton, OR

August 2017 – August 2018

Technical Designer, Nike Direct Digital Commerce (ETW)

• Own the execution of global Nike App content for Global Football, in addition to NIKEiD and NikeLab, and determine optimal content configurations for GFB consumers

• Partner with key stakeholders throughout launch execution, including clear communication during the planning process

• Lead a team of authors through the global launch of revolutionary new products and technology, including authoring live content

• Assist in evaluating process as well as consolidating data for performance reports

• Serve as a resource to colleagues for all tools in-use throughout the authoring process, in addition to questions about workflow

Santa Clara University

Santa Clara, CA

June 2015 – June 2017

President, Student Athlete Advisory Committee (SAAC)

• Roughly 50% increase in student attendance to basketball and volleyball games through partnerships and numerous internally driven initiatives

• Represent all 350+ student athletes (SAs) when collaborating with Athletics administration and that of the University

• Join in quarterly Athletics Advisory Board meetings to update board members on SAAC events and well-being of SAs

• Author an agenda for in-depth discussion with SAAC Leadership to identify and present topics for deliberation and/or action

• Maintain frequent communication with SAs and all SAAC members to assure program and action plans progress as planned

• Serve as a liaison between our university and the West Coast Conference, through involvement in leadership summits and quarterly calls

2017 Carroll Williams Award Recipient

Awarded to one senior athlete who best epitomizes what it means to be a Santa Clara student athlete

Santa Clara University

Santa Clara, CA

February 2014 – June 2017

Athletic Event Management

• Sustain smooth game-day operations for events drawing nearly 5,000 in attendance

• Perform in a fast-paced environment with time constraints and task prioritization under the pressures of live operations

• Problem solving in the face of the adversity while providing genuine customer service

• Ensure the customer’s experience is one that positively aligns with and furthers the renowned brand of SCU and its athletic department

Santa Clara University

Santa Clara, CA

August 2013 – December 2016

Athlete, Men’s Soccer Team

• Establish myself as an team leader on a championship program of nearly 30 players, ever since walking-on as a Freshman

• Selection to be a Bronco Leadership team representative through consistently taking initiative and exemplary leadership

• Lead teammates in fundraising through procurement of donations and gifts, raising over $30,000 to offset team expenses

• Organize team events with clear expectations, at off-campus venues drawing one hundred guests for multiple facets

• Dedicate 15 hours per week to practice and games, while simultaneously maintaining strong academic standing

• Cultivate team cohesion with constant encouragement, bringing a positive attitude, and leading by example

2016 Coach’s Award Recipient *

Awarded at the team’s end of year banquet for extraordinary leadership, attitude & character throughout four-year career

* (First time this award was ever given by head coach Cam Rast, in his 20+ years of coaching)

2016-2017 WCC Commissioner's Honor Role - Silver Honors Recipient

The West Coast Conference (WCC) Commissioner's Honor Roll recognizes student-athletes that have balanced athletic success with academic success.

Gopackup, Inc.

Santa Clara, CA

September 2016 – November 2016

Marketing Intern

• Over 100% increase in followers and 50% increase in engagement on Instagram; 75% increase in Page likes on Facebook

• Generate content for multiple social media channels that have over 3500 followers, collectively, and reach hundreds daily

• Strategize execution through collaboration and communication with the team, to assure effective, periodic and purposeful activity

• Identify viable opportunities to promote tours through the use of extensive internet research on destinations and trends in travel

• Engage with followers to enrich their experience with the startup’s online marketing channels

Dunthorpe Marketing Group, Inc.

Portland, OR

June 2015 – July 2015

Marketing Intern

• Consolidate and classify over 100 client documents to build a file inventory for marketing strategy development

• Conduct internet research to verify and obtain contact information of non-profit executives

• Aide in structuring and designing an e-mail campaign sent to hundreds of business professionals